Carhartt's Snap-Led Brand Lift
Manage episode 434183171 series 3593121
Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segments, Carhartt needed an agency to consolidate its efforts. Today, Nick discusses Carhartt's snap-led brand lift. Show Notes
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