How to Take Control of the NAR Settlement Narrative w/Kelly Kilmer and Devon Doran | Ep 54

Real Producers

When it comes to the NAR settlement, it’s safe to say that the media took control of the narrative faster than real estate agents ever could. The result? Confusion and panic fueled by misinformation and a doom-and-gloom spin.

Some people think it’s a loss for the industry - that NAR didn’t protect agents, and that the days of buyer’s agents are numbered.

This couldn’t be further from the truth.

The settlement and the changes it’s going to bring to the industry aren’t all that bad. It’s going to raise our professionalism and transparency, so as long as you’re a great agent, it’s only going to make business better.

How do we separate media misinformation from what’s going on? How do we take control of the narrative and advise our clients correctly?

In this episode, I’m joined by two high-powered real estate professionals and Real Producers franchise owners, Kelly Kilmer and Devon Doran. We dive into why the settlement might benefit the industry.

As Realtors, we have to be the ones that control the narrative. This is a good opportunity to dive into conversations that got glossed over by the crazy market that low-interest rates provided. -Devon Doran

Three Things You’ll Learn In This Episode

-Take control of the narrative

Media misinformation has colored a lot of the panic around the NAR settlement. How do we make sure the public is getting the right information?

-This is good for both consumers and agents

What are the advantages of a buyer-broker agreement for both the consumer and the agent?

-The worst time to be a bad Realtor

Many people believe this settlement will disrupt the entire industry, but it’s only going to affect some agents. Who should be worried about these changes?

Guest Bio

Devon Doran is a top-producing agent, the Owner/Broker at Signature Real Estate Alaska, and a Real Producers franchise owner. Devon has worked in the professional field of real estate for over 15 years and brings a level of expertise that is unparalleled. In 2011 she was inducted into the VBR Honor Society and in 2013 received the distinguished award of VBR REALTOR of the Year. Most recently, Devon served as the Alaska Association of REALTORS (AAR) President and was awarded the 2018 AAR REALTOR of the Year. Follow @devons.world on Instagram.

Kelly Kilmer is a managing broker with RE/MAX and also the local area director with Tulsa Real Producers and OKC Real Producers. With over 20 years of real estate experience and a degree in education, Kelly specializes in helping Realtors, Lenders, Small Business Owners, and Entrepreneurs reach their goals and dreams through specialized coaching programs and events. Connect with Kelly on LinkedIn.