#47 - Simon Kuestenmacher - How demographic data can fight COVID-19

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Today we are joined by Simon Kuestenmacher, Co-Founder and Director of Research at The Demographics Group. We have a fascinating chat trying to make sense of these chaotic times. And, how working to understand what is currently happening stimulates the passion. Simon has had a passion for history and geography since he was a boy growing up in Germany, where he did much study before moving to Australia to study a Masters in Philosophy in Urban Geography at Melbourne of University. You can find Simon on twitter at @simongerman600 with his 180,000 followers where he loves to share maps and data that explain how the world works. A wide ranging discussion including how demographic data can help fight the Coronavirus. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [e-mail] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/