"📚 The TRUTH Method: How to Write a Lead Generation Book in 5 Simple Steps 🚀"
Manage episode 453468894 series 3310692
İçerik Jerome Lewis tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jerome Lewis veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Summary
- 📝 Introduction to The TRUTH Method: Jerome Lewis introduces the TRUTH method, a straightforward framework for writing a lead generation book. This method aims to help business owners, especially real estate professionals, get their ideas out of their heads and into a published book efficiently.
- 📚 Why Write a Book?: Writing a book is a powerful tool for business growth, offering credibility and a way to convert prospects into clients. Jerome highlights that many professionals feel overwhelmed by the process, but the TRUTH method simplifies it.
- 💡 The TRUTH Acronym: The method is broken down into five steps:
- T stands for Target Niche—Identify your specific audience.
- R stands for Respond—Answer five key questions related to your niche, which will form the core chapters of your book.
- U stands for Unpack—Develop the introduction and conclusion, tying the book together.
- T stands for Tie in—Include a call to action or sales letter to guide readers on their next steps.
- H stands for Headline—Create a compelling headline for your book at the very end.
- 📖 Book Structure and Process: Jerome walks through how the TRUTH method makes book writing easy, with a focus on simplicity, addressing just five key questions in your niche to form the core content. He advises against starting with the headline, as it often leads to procrastination.
- 🎯 Call to Action and Sales Letter: In the “Tie in” step, Jerome emphasizes including a specific call to action within your book, whether it's leading readers to your website or encouraging them to sign up for a service.
- 📈 Scaling with Multiple Books: The TRUTH method not only helps in writing one book but also in creating a pipeline for future books and content, like newsletters and video follow-ups. Jerome encourages breaking content into smaller pieces rather than overloading one book.
- 💪 Imperfect Action is Better than No Action: Jerome motivates viewers to take imperfect action and publish a version of their book, reminding them that version one is better than waiting for perfection.
Insights Based on Numbers
- 166 Copies Sold in 15 Days: One of Jerome’s clients sold 166 copies of her book in just 15 days by following the TRUTH method, demonstrating its effectiveness in quickly generating sales and leads.
- 5 Core Questions: Jerome advises responding to just five core questions, forming the backbone of your book. This approach prevents overwhelm and accelerates the writing process.
167 bölüm