Dorie Clark - Entrepreneurial You – Monetize Your Expertise & Create Multiple Income Streams

Reach Personal Branding Interview Series podcast

Dorie Clark’s new book is “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” (Harvard Business Review Press). We’ll talk about how to create new revenue-generating areas of your business without pulling you in too many directions, and become recognized as an expert in your field who can command premium prices. We’ll go in depth on the topics. You can download and print a worksheet at http://360rea.ch/2nevwzg

In this interview you will learn:

• How to launch a paid speaking business
• The first steps to take in creating multiple income streams
• How to build your email list and your following
• How to leverage your expertise online (without being spammy or scammy)

BIOGRAPHY: Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and a professional speaker. She is the author of the forthcoming Entrepreneurial You (Harvard Business Review Press). Her previous books include Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and was a Washington Post bestseller. The New York Times has described her as an “expert at self-reinvention and helping others make changes in their lives.”

A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is also a producer of a multiple Grammy-winning jazz album. You can download her free Entrepreneurial You self-assessment workbook and learn more at DorieClark.com