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How she founded India's Largest Cashback App. Ft.Swati Bhargava
Manage episode 403464020 series 3432832
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“𝑾𝒉𝒊𝒍𝒆 𝒑𝒊𝒕𝒄𝒉𝒊𝒏𝒈 𝒕𝒐 𝑴𝒓. 𝑹𝒂𝒕𝒂𝒏 𝑻𝒂𝒕𝒂, 𝑰 𝒂𝒔𝒌𝒆𝒅 𝒉𝒊𝒎 𝒘𝒉𝒂𝒕 𝒉𝒆 𝒕𝒉𝒊𝒏𝒌𝒔 𝒂𝒃𝒐𝒖𝒕 𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔. 𝑯𝒆 𝒔𝒂𝒊𝒅 𝒕𝒉𝒂𝒕 𝒊𝒏 𝒂 𝒄𝒐𝒖𝒏𝒕𝒓𝒚 𝒕𝒉𝒂𝒕 𝒍𝒐𝒗𝒆𝒔 𝒕𝒐 𝒔𝒂𝒗𝒆, 𝒚𝒐𝒖 𝒂𝒓𝒆 𝒈𝒊𝒗𝒊𝒏𝒈 𝒇𝒓𝒆𝒆 𝒎𝒐𝒏𝒆𝒚. 𝑨 𝒇𝒆𝒘 𝒅𝒂𝒚𝒔 𝒍𝒂𝒕𝒆𝒓 𝑰 𝒈𝒐𝒕 𝒂 𝒑𝒉𝒐𝒏𝒆 𝒄𝒂𝒍𝒍 𝒇𝒓𝒐𝒎 𝑴𝒓. 𝑹𝒂𝒕𝒂𝒏 𝑻𝒂𝒕𝒂'𝒔 𝒕𝒆𝒂𝒎, 𝒔𝒂𝒚𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒉𝒆 𝒘𝒂𝒔 𝒗𝒆𝒓𝒚 𝒊𝒎𝒑𝒓𝒆𝒔𝒔𝒆𝒅 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒘𝒐𝒖𝒍𝒅 𝒍𝒊𝒌𝒆 𝒕𝒐 𝒊𝒏𝒗𝒆𝒔𝒕 𝒊𝒏 𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔, 𝑰 𝒘𝒂𝒔 𝒐𝒗𝒆𝒓𝒋𝒐𝒚𝒆𝒅.”
Meet Swati Bhargava, co-founder of CashKaro.com, India’s leading coupon and cashback app, and EarnKaro, an affiliate marketing platform. Today, CashKaro has over 18M downloads, is the only VC-backed Cashback site, and has raised $15 million in Series A funding led by Kalaari Capital & Series B funding led by Korea Investment Partners. It drives more than $500 million in sales annually.
“𝑰𝒏 𝒄𝒍𝒂𝒔𝒔 10, 𝑰 𝒕𝒐𝒑𝒑𝒆𝒅 𝒊𝒏 𝒕𝒉𝒆 𝒔𝒕𝒂𝒕𝒆 𝒐𝒇 𝑯𝒂𝒓𝒚𝒂𝒏𝒂, 𝑰 𝒂𝒑𝒑𝒍𝒊𝒆𝒅 𝒇𝒐𝒓 𝒂 𝒔𝒄𝒉𝒐𝒍𝒂𝒓𝒔𝒉𝒊𝒑 𝒕𝒐 𝒔𝒕𝒖𝒅𝒚 𝒊𝒏 𝑺𝒊𝒏𝒈𝒂𝒑𝒐𝒓𝒆, 𝒂𝒏𝒅 𝑰 𝒘𝒂𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 25 𝒔𝒕𝒖𝒅𝒆𝒏𝒕𝒔 𝒇𝒓𝒐𝒎 𝑰𝒏𝒅𝒊𝒂 𝒘𝒉𝒐 𝒈𝒐𝒕 𝒔𝒆𝒍𝒆𝒄𝒕𝒆𝒅”. Born and raised in a small town, Ambala, she got the opportunity to study in Singapore and later at The London School of Economics and Political Science (LSE), and worked at Goldman Sachs for five years.
In our conversation with Swati, we dived deeper into her journey of transitioning from a high-paying job in the UK to building a business in India. She started a UK-based Cashback business - ‘Pouring Pounds Ltd ' along with her husband & co-founder, Rohan Bhargava. They expanded it and ventured into the Indian market.
“𝑨 𝒇𝒆𝒘 𝒐𝒇 𝒎𝒚 𝒇𝒓𝒊𝒆𝒏𝒅𝒔 𝒄𝒂𝒎𝒆 𝒊𝒏 𝒇𝒊𝒓𝒔𝒕 𝒂𝒏𝒅 𝒔𝒂𝒊𝒅 𝒘𝒆 𝒘𝒊𝒍𝒍 𝒑𝒖𝒕 𝒎𝒐𝒏𝒆𝒚. 𝑰 𝒍𝒊𝒕𝒆𝒓𝒂𝒍𝒍𝒚 𝒘𝒆𝒏𝒕 𝒇𝒓𝒐𝒎 0 𝒕𝒐 $750,000 𝒊𝒏 𝒋𝒖𝒔𝒕 48 𝒉𝒐𝒖𝒓𝒔”. Swati spoke about how they raised money with the help of their peers in 2014.
“𝑻𝒐𝒅𝒂𝒚 𝒎𝒂𝒏𝒚 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒓𝒆 𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒍𝒂𝒌𝒉𝒔 𝒖𝒔𝒊𝒏𝒈 𝑬𝒂𝒓𝒏𝒌𝒂𝒓𝒐, 𝒕𝒉𝒆𝒚 𝒉𝒂𝒗𝒆 𝒃𝒐𝒖𝒈𝒉𝒕 𝒂 𝒉𝒐𝒖𝒔𝒆, 𝒂𝒏𝒅 𝒄𝒂𝒓𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒊𝒏𝒄𝒐𝒎𝒆 𝒕𝒉𝒆𝒚 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒆𝒅”. Swati explained how people are using Earnkaro to generate an extra income which is turning out to be more than their salaries.
Watch our full conversation with Swati, where she shared more of such stories, lessons, and experiences from her journey of building two successful startups. Youtube Video- https://youtu.be/AqejqppHcl0
#CashKaro #EarnKaro #startupsuccess #entrepreneurlife #businessjourney #financialfreedom #innovationinindia
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