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Why CMOs should pay attention to indie agencies with Doug Zanger, Founder @ Indie Agency News
Manage episode 448450309 series 3604067
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Doug Zanger unpacks why the industry is in its indie agency era and the power of asking great questions.
Doug Zanger, or Uncle Advertising, as he likes to call himself, is the founder of Indie Agency News: A global platform for independent agencies to connect, collaborate, and promote their best work. Before founding Indie Agency News, Zanger was a student of the industry, cutting his teeth at Adweek, The Martin Agency, Nike, and more – helping him develop the underrated skill of asking better questions to uncover better insights.
Must-hear moments from this episode include: why CMOs should pay attention to independent agencies, stumping Oprah with a killer question, and some of the best ads from indies in 2024.
What you will learn in this episode:
Why the best creative work is coming from independent agencies
The power of asking great questions
The power of a light-up question
How to embody a top CMO’s voice
The Indie Agency News sister agency program
What the next generation can teach the industry about marketing
Some of the best independent agency campaigns from 2024
What goes into the perfect VO read
Resources:
Indie Agency News site
Indie Agency News Top 40 list
Alzheimer’s Research UK “Change The Ending”
Dude Wipes “Drop Your Drawers”
Manscaped “The Boys”
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