95: [Training Replay] The #1 Shift to Make to Your Lead Gen & Ask Process

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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I recently hosted an advanced training that was all about the number one shift to make to your lead gen and outreach strategy, and the conversation and the coaching ended up being so good that I knew I had to share some of it on the podcast today. So if you hear some prompts happening in the recording, that's why. We had a live group on and one of my clients graciously said we can share her coaching because if you're like her, she's like, this is great and all but why do I actually say, what do I say when a prospect says this? What do I say when I'm talking about our programs? What do I actually say in, leading up to, and during the meeting to actually ask for funding or to upgrade a funder? So we did live coaching and it was so good, and I think you'll find it really helpful as you start to improve upon and develop your lead gen and outreach strategy. So don't forget to take action from this training. If you need more support in doing it, more guidance, more support, more commitment, more accountability, more motivation to make it happen, that's the work we're doing in my coaching program, the Purpose & Profit Club, you can always go to the link in the show notes to hop on the waitlist.
Topics:

• The reminder that you don’t have to do asking one way and how to move through the different resistance that comes up when taking the action
• Creating a plan that will help you take courageous action for the next 30 days in order to get into magnetic, attraction mode
• Practicing leaning into a conversation instead of shutting down at the sign of rejection and allowing it to be just the beginning of growth
• The importance of having belief in your cause, in your skillset, in whatever it is that your outreach is based on
• Overcoming the objection from someone who says they’ve already given this year
• Giving yourself the permission to allowing your ask to not be so formulaic and lean into personal, authentic connection
• What to do when you’ve had to skip a day of outreach

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

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