125: 5 Reasons Donation Plateaus Happen & How to Fix Them

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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In this episode I want to talk about plateaus – every organization, every business ever has experienced some flavor of a plateau. For a lot of nonprofits, it sounds a little bit like this: Your campaign started strong, donations were rolling in, you are feeling excited because you can just feel the buzz. But then, like clockwork, it just flatlines. Plateaus don’t happen because donors stop caring, they happen because you stop giving them motivation to engage. So we're going to dig into the five reasons why plateaus happen today, and some of my favorite strategies to get you out of the messy middle, get you out of that plateau and close that campaign strong.
Topics:

• Stop speaking at donors and start talking with them: If your messaging feels like a lecture, your donors wills top listening, plus refreshed ideas of how to engage instead
• Use your biggest donors to their full potential: Plan ahead, mobilize your Social Street Team™, and fundraise as as team
• Check your calls to action: Make sure your CTAs are specific while dialing up urgency and communicating the consequences of inaction
• Taking stock of your own energy: You have to be the most bought in person on your campaign to bring everyone else along for the ride
• The impact of differentiation: Develop a personal, bold point of view and be unapologetic about your uniqueness in order to stand out from the crowd

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