The Art of Pitching and Relationship Building in PR with Annie Pace Scranton

Public Relations Review Podcast

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Join us as we uncover the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts.
Get ready for a deep dive into the nuances of PR as we discuss the importance of building relationships with journalists and the media. Annie explains how having the right information and providing exclusive content can make all the difference. Learn from Annie’s experiences of pitching challenging stories and overcoming hurdles with her sage advice. This podcast is a must-listen, whether you’re a PR novice or a seasoned professional looking to elevate your game.

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1. The Art of Pitching and Relationship Building in PR with Annie Pace Scranton (00:00:00)

2. Pitching Techniques for Media Placement (00:01:10)

3. [Ad] The Growth Gear (00:09:15)

4. (Cont.) Pitching Techniques for Media Placement (00:09:55)

5. Relationships and Pitching in PR (00:15:50)