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Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners
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What Do I Do With All My Old Blog Posts? | Blogging, blog SEO, repurposing content, Ep. 14
Manage episode 329250137 series 3318940
İçerik Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
If you’ve been in business a while (or if you haven’t, but just produce content on the regular), you may find that you have loads of blog posts under your belt (or within your website, in this case). That’s great news because you can actually use those blog posts to your SEO and UX advantage!
Updating, combining, or purging old blog posts is an excellent way to capitalize upon pre-written content. And, get this, you can even repurpose those old blog posts!
Old blog posts can save the day, so we’re giving you how to sort out the good, the bad, and the ugly blog posts. This will contribute to your Google ranking, give your visitors the best possible content, and bring your audience through your doors.
Here’s what you can expect to take away from this episode on blogging:
- How Google Analytics will help you figure out what posts are performing
- The four categories to put your old blog posts in
- What to do with your deleted posts' URLs
- What to do to revitalize an old blog post
- What to do if you don’t have a video but want to add one to your post
- And much more
Show Notes:
● [00:01:42] What’s the first step to take in knowing whether to save my old blog posts?
● [00:02:07] What’s a junk post?
● [00:04:30] How do I ensure my visitor doesn’t get an error message if I delete a post?
● [00:06:24] Can I combine a series of old posts into one?
● [00:06:48] What should I do with canned content blog posts?
● [00:07:30] What steps do I take to rewrite an old blog post that needs some love?
● [00:09:48] How often should I review my blog posts for accuracy and relevance?
● [00:10:30] What are other ways I can increase my online presence?
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