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EP#02 Alexandra Tachalova on relationship-based link building
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Manage episode 358801886 series 3455693
İçerik Growth Gorilla tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Growth Gorilla veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Main Takeaways
- Backlinks are not the number one ranking factor but they are still important for improving organic traffic and business growth.
- Meaningful links that can move the needle are hard to build and often require outsourcing.
- Domain rating or authority is just a vanity metric and not a reliable metric for link building.
- Choosing the wrong page to build a link is a basic mistake that happens due to carelessness or lack of awareness.
- Page and domain relevancy are crucial in link building to avoid creating a wrong backlink profile.
- Measuring return on investment for clients is a challenging question. They are shifting towards being results-oriented and trying to grow organic traffic for clients.
- In the B2B decision-making process, there are a lot of touches, making it difficult to attribute results to specific actions.
17 bölüm
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