Balancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.Republic

Production Value Matters: The Business Event Podcast

In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic.

Join them as they discuss:

• The importance of authenticity in B2B events
• How authenticity can create meaningful experiences for attendees
• Balancing commercial objectives with human connection
• Infusing hybrid events with a genuine sense of community
• The importance of perception and how attendees' feelings about the event can shape their experience
• And more!

Corey Bruins is the Director of California Events & Programs for Government Technology at e.Republic, the nation’s leading publishing, research, event, and new media company focused on state and local government and education. He has over a decade of experience in event planning and operations, and is also an Events Producer for Clear Consulting. In 2020, Corey founded Bol, a high-quality grain-bowl business.

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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events