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How to Bridge the Gap Between Marketing and Product Teams
Manage episode 415730691 series 3474382
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This story was originally published on HackerNoon at: https://hackernoon.com/how-to-bridge-the-gap-between-marketing-and-product-teams.
Gain insights on uniting Marketing and Product to articulate your product's unique value through teamwork and strategic collaboration. Learn more!
Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #product-marketing, #job-to-be-done, #team-productivity, #business-strategy, #product-messaging-frameworks, #effective-communication, #cross-functional-team, #product-development, and more.
This story was written by: @fdepaulamatheus. Learn more about this writer by checking @fdepaulamatheus's about page, and for more stories, please visit hackernoon.com.
- Product Marketing plays a crucial role in connecting Marketing and Product teams. - Highlights include the importance of strategic alignment and shared KPIs. - Introduces frameworks like JTBD for cohesive narratives and campaigns. - Offers actionable advice for enhancing team synergy and success.
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