Good Shoes Take You Places: with Jimmy Choo’s Global Director of Entertainment Sara Riff

PRETTYSMART

Sara Riff is a fashion veteran and Global Director of Entertainment Relations for Jimmy Choo. She is also host of the podcast “Having it All and Other Lies” and a founding member of the nonpartisan organization dedicated to creating a cultural shift around voting and civic engagement, I am a voter. Today she’s sharing:

• How defining her style by 3 words helped her hone in on her aesthetic.
• How she landed her dream job at Jimmy Choo and how her role has evolved while she’s been there.
• The best feedback she got early on in her career while interviewing for jobs.
• How fashion, beauty and art have a universal impact on women across the globe.
• How shoes can really transform someone’s mindset and spirit.
• Her favorite parts of her job and what skill she is most proud of.
• How the ways we shop and consume fashion has evolved over the years.
• Why it’s important to have an image and a brand no matter who you are.
• How having a daughter changed the way she talks to herself and how she feels about body image.
• How she became a founding member of the I am a voter organization and what it’s been like to see its impact.
• How she feels about brands taking a stand on social and political issues.
• Her podcast, “Having it All and Other Lies” and why it’s so important to her to talk to powerhouse women who admit to not having it all.

Follow her on instagram @sara_riff