10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads Accounts

PPC Town Hall

Watch the video version here: https://youtu.be/oX8AFB-GVUI

Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts. From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays in control of campaigns in a world dominated by AI and automation. 🚀 What You'll Learn: - How to use anomaly alerts to quickly identify and fix performance issues before they hurt your account. - The secret to precise budget pacing that keeps your campaigns on track and within budget. - Why automation layering is a game-changer for scaling small PPC accounts efficiently. - Real-world tactics for managing YouTube placements and ensuring brand safety. - How AI-powered reports uncover trends and simplify client communication. Amy also dives into her team’s best practices for: ✅ Automatically pausing underperforming keywords to avoid wasted spend. ✅ Negating irrelevant search queries that drain your budget. ✅ Leveraging dynamic search ads (DSA) to discover new opportunities. Chapters: Intro 0:00 About Amy 0:45 Biggest concerns for small accounts 2:50 Anomaly alerts 3:58 Budget alerts 7:36 KPI alerts 15:50 Reporting 18:54 Have a codified set of rules 25:17 Pausing non-converting keywords 30:35 Negate low-performing search queries 32:55 DSA automations 35:27 Search terms with high CTR 37:10 Search terms with declining performance 38:28 Excluding irrelevant YouTube placements 40:42 Best practices 44:35 Connect with Amy 45:30 Follow Amy on LinkedIn: https://www.linkedin.com/in/amytponder/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ Visit BCM here: https://www.beebyclarkmeyler.com/ ► Past Automation Layering Masterclass sessions: https://www.youtube.com/playlist?list=PL7ToXh-Os7WZgYL3M-ynJIrHnUv_POCB5 ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com/