B2B PPC Advertising: How To Overcome Challenges And Generate Higher-Quality Leads

İçerik Frederick Vallaeys tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Frederick Vallaeys veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55

2y ago 1:01:11

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MP3•Bölüm sayfası

B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few. These are not unique challenges; almost every advertiser faces them. So we brought in two B2B advertising experts — Andrea Cruz and Brandon Coward — who helped several B2B companies overcome these challenges and build high-quality leads. Join Andrea and Brandon in this episode to learn: - How to trust automated bidding with a low lead volume - How to use enhanced conversions and value rules to generate higher-quality leads - How to manage client expectations - Messaging tips in RSAs and more. Our expert guests: - Andrea Cruz, Tinuiti - Brandon Coward, Powered by Search ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

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#Business #Marketing #Frederick Vallaeys