How To Avoid Bad Marketing and Sales

Positioning with April Dunford

İçerik April Dunford tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan April Dunford veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

10M ago 18:43

MP3•Bölüm sayfası

Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following:

Understanding that your product is only a part of your business
How to craft great marketing and sales
Why a formal positioning process impacts your sales and marketing strategy
The core of sales and marketing is understanding your differentiated value
How to build the story for your positioning

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If you want to skip ahead:

(00:00) Today’s topic: how to avoid terrible marketing and sales

(01:55) Why thinking the product is the only thing is dangerous

(03:35) Ask yourself this question

(07:24) How to craft great marketing and sales

(10:37) Understand your differentiated value

(11:05) How to craft the story for your sales team

(17:05) Thanks for listening

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

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Referenced:

Everybody Hates Marketers: https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195

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Production and marketing by https://penname.co/

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#Business #Marketing #April Dunford #Today I