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Maximizing Your Podcast Reach: The Power of Programmatic Advertising - LIVE Replay!

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Manage episode 362229385 series 2474440
İçerik Podbean tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Podbean veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Today's episode is a replay of our live event, Maximizing Your Podcast Reach: The Power of Programmatic Advertising!

Podbean's Head of Events, Norma Jean Belenky, SVP of Advertising, Kerry Tracey and former SVP of Content & Partnerships, Rob Greenlee, get into the details of how programmatic advertising for your podcast actually works and how to use it to your advantage to make money from your podcast!

"The biggest power of programmatic for smaller podcasts is that it allows them to get Fortune 500 and Fortune Thousand companies that would never advertise on a single show." - Kerry Tracy

In this episode, you will learn:

  • Discover the advantages of programmatic advertising for podcasters and advertisers.

  • Learn the secrets of targeting specific audiences using data-driven programmatic ad buying.

  • Uncover the perfect balance of ad loading and frequency for effective podcast ads.

  • Find out how to utilize third-party data for brand suitability and targeted ads.

  • Master the techniques for measuring success and ROI in podcast advertising campaigns.

Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Re-watch the full video version of today's episode on Podbean's YouTube channel.

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Maximizing Podcast Revenue: Programmatic Advertising Explained

Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate

Everything You Need to Know to Start a Podcast in the New Year: Live Replay

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe


Deirdre Tshien and Capsho: LinkedIn: https://www.linkedin.com/in/deirdretshien/ Capsho LI: https://www.linkedin.com/company/capsho/about/ Facebook: https://web.facebook.com/capshohq?_rdc=1&_rdr Instagram: https://www.instagram.com/capshohq/ Website: https://www.capsho.com/ Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
  continue reading

199 bölüm

Artwork
iconPaylaş
 
Manage episode 362229385 series 2474440
İçerik Podbean tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Podbean veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Today's episode is a replay of our live event, Maximizing Your Podcast Reach: The Power of Programmatic Advertising!

Podbean's Head of Events, Norma Jean Belenky, SVP of Advertising, Kerry Tracey and former SVP of Content & Partnerships, Rob Greenlee, get into the details of how programmatic advertising for your podcast actually works and how to use it to your advantage to make money from your podcast!

"The biggest power of programmatic for smaller podcasts is that it allows them to get Fortune 500 and Fortune Thousand companies that would never advertise on a single show." - Kerry Tracy

In this episode, you will learn:

  • Discover the advantages of programmatic advertising for podcasters and advertisers.

  • Learn the secrets of targeting specific audiences using data-driven programmatic ad buying.

  • Uncover the perfect balance of ad loading and frequency for effective podcast ads.

  • Find out how to utilize third-party data for brand suitability and targeted ads.

  • Master the techniques for measuring success and ROI in podcast advertising campaigns.

Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Re-watch the full video version of today's episode on Podbean's YouTube channel.

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Maximizing Podcast Revenue: Programmatic Advertising Explained

Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate

Everything You Need to Know to Start a Podcast in the New Year: Live Replay

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe


Deirdre Tshien and Capsho: LinkedIn: https://www.linkedin.com/in/deirdretshien/ Capsho LI: https://www.linkedin.com/company/capsho/about/ Facebook: https://web.facebook.com/capshohq?_rdc=1&_rdr Instagram: https://www.instagram.com/capshohq/ Website: https://www.capsho.com/ Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
  continue reading

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