431 – The Secret to Successful Publishing The Audience-First Approach Part 1

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431 – The Secret to Successful Publishing The Audience-First Approach Part 1

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In this episode of Writing at the Red House, Kathi Lipp chats with social media expert Tonya Kubo about the critical importance of building an audience before putting pen to paper. The duo unpacks common misconceptions new authors hold about the writing and publishing process, emphasizes the significance of newsletters, and explores the nitty-gritty of crafting a content strategy. Kathi and Tonya also highlight why your reading community is more valuable than sheer likes on social media platforms. Aspiring authors, get ready to rev up your preparation, learn how to engage effectively, and lay the groundwork for a successful book launch. Resources like Substack, newsletters, and social media platforms are discussed in detail.

Kathi’s Favorite Things:

The Collective
Susy Flory
Tonya Kubo
Kathleen Kerr

Links and Resources:

Amy Betters-Midtvedt Facebook page

West Coast Christian Writers Conference

Substack

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Meet Your Hosts

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

• Facebook

Tonya Kubo

Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.

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