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Interview met Luc van Emmerik - head of international expansion - Felyx
Manage episode 348981715 series 3156919
İçerik Diederik Sjardijn tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Diederik Sjardijn veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Agencies of the future should offer all the support that a young company needs.
At Foodora, a food delivery service, Rik van Emmerik experienced their growth from day one to their exchange listing. A giant leap with lots of learnings to share. Het had the budgets and balls to cover the whole city in pink for a bit of brand awareness. He now works as a global head of expansion at Felyx. The scale-up that rents green electric scooters that conquer our cities at breakneck speed. At Felyx they create a lot of their marketing materials in-house which for Rik is a pragmatic solution for not being able to find an agency that can serve all their needs. According to him, there should be a switch in mindset at agencies to not only think in short-term trends and short-term success, but operate more as an equal partner willing to achieve successes together. An agency that understands all the elements of a company and perhaps also has the capability to offer all the support that a young company needs. For more insights on why a head expansion of a tech company still has to live out of his suitcase, listen to the full podcast.
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