Ep 82, How To Manage A Drop In Consumer Demand For Toys & Games

Playing At Business - toy & game business podcast with Steve Reece

It's looking like 2022 is panning out to be a tough year in the toy & game biz!

The question is what companies can do in the face of a drop in consumer demand. The reality for most companies is that they have not faced a significant drop in market size, at least not for a very long time. For sure companies revenues will have gone up and down due to competition and the quality of their own product lines, but most of us have not had to deal with a strong decline in the toy market. In this episode we look at how companies can manage a significant drop in consumer demand if that is what happens in 2022 overall. We also look at some reasons to be cheerful for those in the toy & game business right now!