Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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İçerik Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Player FM uygulamasıyla çevrimdışı Player FM !
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social
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How To Become Indispensable To Your Clients By Offering Real OptiChannel Services
MP3•Bölüm sayfası
Manage episode 297652961 series 166676
İçerik Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure) — How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly) Listen now, and enjoy!!
…
continue reading
91 bölüm
MP3•Bölüm sayfası
Manage episode 297652961 series 166676
İçerik Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure) — How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly) Listen now, and enjoy!!
…
continue reading
91 bölüm
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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.