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Revolutionizing Retail Marketing with Sam Pantazopoulos
Manage episode 439125027 series 2868773
İçerik Meghan Houle tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Meghan Houle veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Welcome back to Pivot With Purpose! In this episode I am joined by Sam Pantazopoulos, the CEO and Co-Founder of Vizer! Vizer is the premier retail marketing intelligence platform revolutionizing how consumer brands drive online shoppers in-store. Sam is a trailblazer in the retail marketing space, bringing a wealth of knowledge and experience to the table as an accomplished speaker, writer, and advisor. Her company, Vizer, is transforming the retail marketing landscape with its cutting-edge platform that bridges the gap between online and offline shopping experiences (It’s essentially bringing Google Analytics in-store!)
I am so excited to talk with Sam about the unique challenges and strategies for driving in-store sales through an effective online presence and her journey from being a college entrepreneur to an innovator in the retail marketing space!
Topics Covered:
(03:24) The birth of Vizer: How a college idea evolved into a platform for retail marketing.
(06:19) Sam’s decision to dive into entrepreneurship right after college and the early challenges.
(09:22) The pivotal moment when COVID-19 forced Vizer to pivot and focus on retail, leading to their current success.
(13:00) Lessons in leadership and the importance of not fighting “invisible enemies.”
(26:09) An omnipresent online footprint and how it supports retail sales.
(29:36) The power of influencer marketing in driving in-store promotions and how Viser supports brands with effective distribution strategies.
(35:11) The impact of social entrepreneurship on business growth and the importance of using resources for the greater good.
(39:26) Embracing change and learning to let go of old habits to foster growth.
Sam’s journey is a testament to the power of pivoting and perseverance. Don’t miss out on hearing how Vizer is paving the way for a new era in retail marketing!
Connect with Sam!
Link up with Sam on LinkedIn https://www.linkedin.com/in/scpantazopoulos/
Check out her company Vizer: https://www.joinvizer.com/
Meghan Houle Method Career Community & Recruitment Resources:
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