255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry

Personal Injury Mastermind

Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry.

Hear John Berry live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMJOHN

Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.

Every law firm needs a unique selling position - or USP. If words like ‘fights for the client’ or ‘cares for the client’ spring to mind - those are table stakes. Not USPs. Centering your practice on veterans by hiring former veterans and serving veterans - that is a Unique Selling Position.

Here’s why: It's a niche focus that leverages veterans' unique expertise while building community and demonstrating shared values like service, duty, and loyalty. Get the tools you need to discover your own USP.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

Additional Episodes You Might Enjoy

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• 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
• 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
• 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
• 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
• 96. Brian Dean, Backlinko — Becoming a Linkable Source
• 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
• 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels