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Moving to a composable architecture, with Levi's Zach Crittendon
Manage episode 352650144 series 3390060
İçerik Varia Makagonova tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Varia Makagonova veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
You'll hear:
- The brand's risk-reducing method to transition to a best-of-breed architecture
- How Zach Crittendon built inventory-aware shoppable videos for Levi's in two days of coding
-And why going composable has allowed Levi's marketers to do things they only dreamed of for many years
Timestamps:
01:43 Levi's e-commerce journey
02:57 Why go composable?
04:53 What going composable has made possible for Levi's
07:39 Zach's advice for making the move to composable successful
08:33 How Levi's did it: which business case they started with, and what are the phases that followed
12:03 How Levi's commerce + content experience capabilities work, and why Zach is proud of these
17:48 How Zach built "shoppable videos" in two days
Learn more about going composable with Contentstack.
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