PCPG's A Poorly Sorted But Well Rounded Series podcast

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1
How Anthropologie gets omnichannel right (and what to learn) 27:29

10 gün önce27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

PCPG's A Poorly Sorted but Well Rounded Series

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To most folks, this may seem an odd title but it best describes the range of topics this podcast series delivers to practicing geologists, geoscientists, or anyone with an interest in Pennsylvania’s geological environment. Produced by the Pennsylvania Council of Professional Geologists (PCPG), the series includes practical and timely topics, technical and social matters, trends and tips for the office or the field, and interesting subjects and interviews that may remind you of why you chose (or should have chosen) a career in geoscience. So, if you’d like to learn something new, listen to a geologist talk about something they love, or you just need a break from the routine, please join us and listen in!

19 bölüm

#Science #Geology #Natural Sciences #Environment #Pennsylvania Council of Professional Geologists #Soil #Earthquakes #Park #Geoscience #Earth #Seismics #Landslide #Rock #Glacier

PCPG's A Poorly Sorted but Well Rounded Series

updated 1 yıl önce

Paylaş

Dizi sayfası•Feed

19 bölüm

#Science #Geology #Natural Sciences #Environment #Pennsylvania Council of Professional Geologists #Soil #Earthquakes #Park #Geoscience #Earth #Seismics #Landslide #Rock #Glacier

Tüm bölümler

1
Mt. St. Helens 58:34

5 weeks önce58:34

58:34

Mt. St. Helens is a name that looms large in the mind of any geologist or the mind of anyone who was alive in the USA in 1980. The 1980 eruption of Mt. St. Helens was one of the greatest natural disasters ever to hit the United States of America. The sobering part of it is that it will happen again. This podcast examines the lead up to the 1980 eruption from the point of view of the geologists who met and dealt with the event.…

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Heinrich Events 44:20

14 weeks önce44:20

44:20

Most geologists are familiar with the Younger Dryas, that somewhat enigmatic period about 12,500 years ago when the northern hemisphere, warming as it came out of the Wisconsin Glaciation, suddenly cooled for a few centuries. As it turns out, this was part of a series of events known as Heinrich Events. Join us for an interview with Dr. Elliott Arnold of West Chester University for a lively interview on Heinrich Events.…

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Pennsylvania State Parks: Moraine and McConnell’s Mill 34:22

40 weeks önce34:22

34:22

Western Pennsylvania is known for many interesting geologic features, including those of glacial origins. Let’s explore the unusual features of two of Pennsylvania’s beautiful parks. Though very close to each other, Moraine State Park and McConnell’s Mill offer related oddly contrasting geologic wonders.…

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Short History of the Geology of Pennsylvania 1:02:25

1 year önce1:02:25

1:02:25

Anyone who has done geologic work in the Keystone State might wonder how things got so complicated. Pennsylvania’s geologic history is long and complex. Join us to explore how that complexity came about.

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From the Earth's Core to her Magnetosphere 26:27

2 years önce26:27

26:27

We don’t normally think about the relationship between the core of the Earth and the ability of the planet to support life. But it turns out that complex life on Earth would be impossible without a spinning iron-rich core producing the magnetosphere that shields us from the deadly solar wind. Let’s take a look upward and downward and examine the center of the Earth as well as its far-flung outer boundary.…

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Glaciers 46:47

2 years önce46:47

46:47

Glaciers have been one of the most significant forces that have sculpted Pennsylvania in the last 50,000 years. Without the Pleistocene glaciations, the world would look very different and be a very different place to live. Let’s explore what glaciers are, how they form and why they are so important.…

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Pennsylvania State Parks: Geology of White Clay Creek Park 22:14

3 years önce22:14

22:14

The White Clay Creek Park and Preserve is found in a unique setting both historically and geologically. While most of Pennsylvania is underlain by sedimentary rocks, the White Clay is within the Piedmont just above the coastal plain, and area composed almost entirely of high-grade metamorphic rocks. Come and explore the unique geology of this area.…

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The Traveler's Guide to the Geology of Costa Rica with Russ Losco 22:40

3 years önce22:40

22:40

Costa Rica is known for its mountains, rainforests, biodiversity, and beaches, but none of that would exist without the unique geologic history of this country. This history captured the curiosity of author Russ Losco and he set out on an adventure to unlock it. Join us as we talk with Russ about his book and tour Costa Rica through the eyes of a geologist.…

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Geoheritage in the USA and Around the World 31:22

3 years önce31:22

31:22

Geoheritage sites are features of geology, both large and small-scale that are fundamentally important in understanding and appreciating the Earth and her origins. Join us as we talk with Dr. Adolfo Quesada-Roman, an expert from the University of Costa Rica, about the geoheritage here in the USA and around the world.…

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Pennsylvania Land Recycling Program (Act 2) Overview: Q&A 16:26

3 years önce16:26

16:26

In this episode, Mike Maddigan, Program Manager of the Land Recycling Program at the Pennsylvania Department of Environmental Protection, sits with PCPG to provide answers to questions received during his January 2022 presentation titled, Act 2 Overview. If you missed the live webinar, it is available on the PCPG website .…

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Rocks, Roots and Rattlesnakes — A geoscientist's 150-day journey on the Appalachian Trail 41:05

3 years önce41:05

41:05

Have you ever wondered what it would be like to hike the Appalachian Trail and see it through the eyes of a geoscientist? So did Craig Eckert, so he did it. Join us for an interview with Craig and hear a little about his new book, Rocks, Roots and Rattlesnakes .

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Educating the Next Generation of Geologists: Youngstown State University 29:59

3 years önce29:59

29:59

Models of education are constantly evolving to meet the needs of a face-paced and ever-changing world. Join us for this episode of the PCPG podcast as we meet with Dr. Jeffrey Dick of Youngstown State University and explore their innovative approach to educating the next generation of geologists.

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The Earth is a Storyteller: Water 15:05

3 years önce15:05

15:05

Water is life. Water in and of itself is not that uncommon in the solar system or the universe. But liquid water on the surface of a planet is unusual and it is absolutely critical to our existence. Without water, the Earth would be a sterile ball of rock revolving endlessly around the Sun, and we would not even exist. What makes water so vital?…

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EXTENDED VERSION Soil: The very skin of our planet 15:20

3 years önce15:20

15:20

Bonus content is provided in this extended version of Soil: The very skin of our planet . Earth is the only planet known to support life. Why is that so? Alone of all the planets in the solar system, the Earth is coated in a layer of soil, the very skin of Mother Earth. Soil is a symbiotic collaboration between biology and geology.…

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Soil: The very skin of our planet 6:02

4 years önce6:02

6:02

Earth is the only planet known to support life. Why is that so? Alone of all the planets in the solar system, the Earth is coated in a layer of soil, the very skin of Mother Earth. Soil is a symbiotic collaboration between biology and geology.

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