Google’s Groundbreaking Packaging: A Deep Dive | EP 191

Packaging Unboxd with Evelio Mattos

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İçerik The Packaging Design Podcast tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan The Packaging Design Podcast veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

1 yıl önce 35:11

MP3•Bölüm sayfası

About the Guest(s):

Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes.

In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging.

Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries.

Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions.

The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability.

Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability.

Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams.

Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection.

"Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo

"Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo

"We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo

"We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo

Google Blog: Plastic-Free Packaging Guide
Western Michigan University Recycling Testing Center

Miguel Arevalo on LinkedIn

204 bölüm

#Arts #Graphic Design #Evelio Mattos

Google’s Groundbreaking Packaging: A Deep Dive | EP 191

Packaging Unboxd with Evelio Mattos

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

About the Guest(s):

Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions.

The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability.

Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability.

Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams.

Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection.

"Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo

"Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo

"We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo

"We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo

Google Blog: Plastic-Free Packaging Guide
Western Michigan University Recycling Testing Center

Miguel Arevalo on LinkedIn

204 bölüm

#Arts #Graphic Design #Evelio Mattos

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We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it. Evelio Mattos is an established voice in the packaging design industry with an extensive background, having worked with high-profile brands like Lady Gaga, Barney's New York, Tesla, and Google. His expertise spans across various sectors including fashion, tech, and retail, emphasizing sustainability in packaging. Evelio's rich experience and innovative approach make him a significant figure in the packaging world. Grace Lee is a recent graduate from the prestigious Pratt Institute's Packaging Identities and Systems Design Graduate Program in Brooklyn. With a passion for creative and sustainable design, Grace represents a new wave of designers poised to make impactful contributions to the industry. Episode Summary: In this insightful episode of Packaging Unboxed, host Grace Lee delves into the packaging design industry with the knowledgeable and seasoned Evelio Mattos. Grace, representing the fresh cohort of design graduates, brings forth pressing questions about the industry's dynamics, particularly concerning sustainability, innovation, and the integration of new technology such as AI. Evelio's extensive background and hands-on experience provide rich, practical insights that are invaluable for new designers entering the field. The conversation navigates through key projects and experiences that have shaped Evelio's career, including his initial foray into packaging design and notable collaborations with brands like Lady Gaga and Tesla. Through this episode, listeners gain an understanding of the evolution of packaging design and the critical role it plays in branding and consumer decision-making. Evelio emphasizes the importance of being client-facing and understanding different facets of the industry from procurement to distribution, underscoring the intrinsic relationship between design and business profitability. Key Takeaways: Client Interaction is Crucial: Being client-facing and understanding the nuances of finance, procurement, and distribution can significantly enhance a designer’s value. Importance of AI: Embrace AI as a tool to speed up concept iterations and improve the efficiency of the design workflow. Build a Strong Social Presence: Utilize LinkedIn and other social media platforms to showcase your work and build a professional network. Understanding Sustainability: Ensure your design solutions align with a brand's sustainability goals, recognizing that trade-offs are often necessary. Start Small to Climb Big: Entry-level positions, even those seen as mundane, provide foundational knowledge and opportunities for growth in the design industry. Notable Quotes: "Design is sales. And I think a lot of times designers are like, I'm not a salesperson, I'm a graphic designer, I'm a packaging designer, but your idea is not going to get made if you don't sell it." "You have to get the reps in. You've got to get the reps in for creating these terrible designs. You've got to get the reps in for expanding creative from one size to another size." "Today, people will decide whether they want to hire you or not based on your social. So even before you apply, what's your social tell, you know, what's that say about you?" "The idea of, I graduate now, I want to go work at Pentagram or Landor… you can just work for yourself and just grow your own business from day one." "LinkedIn is the key place. Anything that you have in your portfolio, tying it back to a brand or anybody that you're trying to target, then being able to tag them is what's going to give you the most visibility."…

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Google’s Groundbreaking Packaging: A Deep Dive | EP 191 35:11

32 weeks önce35:11

35:11

About the Guest(s): Miguel Arevalo : Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes. In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging. Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries. Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions. The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability. Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability. Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams. Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection. "Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo "Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo "We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo "We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo Google Blog: Plastic-Free Packaging Guide Western Michigan University Recycling Testing Center Miguel Arevalo on LinkedIn…

1
Design Career from the Masters : James Victore | Ep 190 53:18

33 weeks önce53:18

53:18

Episode 190 with James Victore, drops the career advice you need to hear right now. James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has received numerous accolades throughout his career. Now residing in Texas, James focuses on educating and inspiring creatives through workshops, coaching, and his online presence. He is the force behind the website "Your Work is a Gift" where he offers guidance to those seeking to deepen their creative practice. Get coached by none other than James Victore: https://www.yourworkisagift.com Watch James' channel on YouTube: https://www.youtube.com/@UCNeCzet_WoNEaysTCgZSdkQ Episode Summary: Join us in this enlightening episode as we delve into the mind of James Victore, a trailblazing designer and artist whose influence and work have shaped the world of creative design. With your host, Evelio Mattos, James reflects on the evolution of design education, the importance of creativity, and the journey from being a creator to becoming an impactful mentor. In a candid and engaging conversation, James discusses the challenges facing today’s young designers, the role of social media, and the concept of sustaining creativity amidst life's demands. He emphasizes the importance of maintaining authenticity and curiosity in one's work and sheds light on the significant transitions within the industry, mentioning renowned figures like David Carson and others. Other key topics include the transformation in learning models, the impacts of AI, and James’ personal journey from winning prestigious awards to focusing on his true calling as an educator and motivator. Key Takeaways: On Creativity and Play: Maintaining a sense of play and curiosity is crucial for sustainably creative and meaningful design work. Industry Changes: James explores the evolution of the design industry, discussing how specialization and the rise of AI are redefining traditional models, including the potential decline of large design agencies. Authenticity and Confidence: True confidence stems from authenticity; embracing one’s unique identity can lead to a more fulfilling and impactful career. Designer to Mentor: Transitioning from being a practicing designer to becoming an educator and coach has allowed James to empower others, highlighting the importance of asking for what you want. Educational Evolution: The traditional university model is increasingly outdated with new, more dynamic and tailored approaches to learning emerging in its place. Notable Quotes: "I love setting students on fire, I want to get them before they get all these preconceived notions." – James Victore "The things that made you weird as a kid make you great today." – James Victore "Tell them who you are. Don't let people guess." – James Victore "I'm not in the art industry or design industry; I'm in the James Victore industry." – James Victore "I'm the party. It comes with me." – James Victore Resources: James Victore Instagram Your Work is a Gift "Feck Perfuction" by James Victore For more profound insights and detailed discussion, be sure to listen to the full episode. Stay tuned for more enlightening conversations with industry leaders.…

1
The One Man Agency Winning All The Awards - STCKMN | Ep 189 1:10:42

34 weeks önce1:10:42

1:10:42

If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn: https://www.stckmn.com With a background in industrial design and extensive experience in various facets of branding, packaging, and graphic design, Chris has crafted a diverse range of projects that have garnered significant recognition. Known for his innovative approach and hands-on execution, Chris has successfully navigated the design world, creating standout works for clients from startups to large brands. Episode Summary: In this enlightening episode, Evelio Mattos sits down with Chris Wilson, the creative force behind Stckmn, a one-man design studio based in Glasgow, Scotland. Chris shares his journey from studying industrial design to becoming a multifaceted designer, blending disciplines like branding, packaging, and graphic design. He delves into the transitions that led him to establish Stckmn and the challenges and triumphs of managing a solo design studio. Chris Wilson discusses the intricacies of working on bespoke design projects, particularly in the realm of packaging design for luxury products. He highlights his approach to conceptualizing and executing award-winning designs, such as "The Only Drop" whiskey packaging, and the importance of storytelling in creating impactful designs. Throughout the conversation, Chris emphasizes the importance of continuous learning, the value of networking, and balancing work with personal well-being. Key Takeaways: Multidisciplinary Approach: Chris's journey from industrial to graphic design showcases the importance of versatility in the creative industry. Solo Studio Dynamics: Insights into managing a one-man design studio, balancing client demands, and maintaining high-quality work. Packaging Design Excellence: Detailed exploration of the conceptualization and execution of "The Only Drop" whiskey packaging. Importance of Storytelling: The role of narrative and brand heritage in creating compelling and memorable designs. Work-Life Balance: Chris shares his personal experiences on managing workload and maintaining mental and physical health. Notable Quotes: "I kind of jokingly describe myself as a polyamorous designer because I love all things creative, and I'm not tied to a single discipline." "It feels like a backstep to a point, but I knew that if I was able to do it and get out there and sustain it for a couple of years, I thought, right, if I can do it, we'll see what happens." "One of the things that clients really connect with is the idea that you're there from start to finish. It's you. Every part of the project, it's you." "There's a lot of work out there. There's always going to be another job. The work is important, but giving yourself a break is more important." "Copywriting is so critical. You can work with what you have, and you can do an option b, and you can put a little bit of personality that makes sense for the brand into it."…

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Google’s Groundbreaking Packaging: A Deep Dive | EP 191