Building The Sufferfest

Overnight Success

In this episode of From the Top, I speak to The Sufferfest founder David McQuillen about how he went from working in the Swiss Banking industry, to creating one of the largest indoor training platforms in his spare time and later selling the business to Wahoo Fitness.

I first met David back in 2010 at the Road World Championships in Geelong and we became good friends thereafter. We were both in similar start-up stages of our businesses and we had lots in common. When David moved to Melbourne we got together frequently to discuss business, cycling and the general landscape of both.

David is one of the most enthusiastic, humble, and clever people I’ve had the privilege of knowing and it’s been an absolute joy to watch his business flourish. As you’ll find out, even though The Sufferfest may have been a ‘happy accident’, none of the decisions he took on his successful journey have been by mistake.

This is David’s remarkable story of how he built The Sufferfest.

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