Social Media Psychology – OBZ Podcast Episode 8

Online Business Zen » Podcasts

This week I cover the psychology of social media. Psychology plays a critical role online in attracting customers, establishing a relationship with them, developing trust and ultimately in their decision to purchase your product or service. I introduce some of the most significant aspects of online social behavior and how they are used in online business. I also answer a variety of questions about local business marketing, setting up a simple online store, email lists, twitter, and more. Share your questions or leave me a comment below!

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Topics and Questions Mentioned in this Podcast Episode: (28:45)

• Reminder: The Kindle drawing closes out on 1 December – sign up for the email list to enter the drawing!
• My post: Top Traffic Tips from 9 Full Time Bloggers
• Feature Segment: Key elements of social media psychology: Reciprocity, Social Proof, Liking, and Authority. Also the book “Social Media Marketing” by Mitch Myerson.
• Story: You can do more than you think you can…
• How to market a local business such as real estate online?
• Easy way to set up a simple online store for a few products on your web site?
• Should I use a personal brand or corporate brand for my business?
• Why is an email list important for my site? Is it just another excuse to spam people?
• I don’t understand twitter? Why do I need it?
• What is a product launch strategy and why should I pay big bucks to learn how to do one?
• Quick Tip – How do you add a Youtube video to your wordpress blog?

Ask me a Question for the Show!

• Leave a short message at 703-873-7782 or skype to “businesszen” at any time 24/7 and we’ll play the best questions on the show
• Send your question to us via email using our online form – While I may not be able to respond to every email personally, I will feature the best of your questions on the show

The Online Business Zen Podcast

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