12. A New Way of Working: On Purpose for a Purpose with Laurent Therivel

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US Cellular is leading the way in building purposeful culture, requiring managers to design time for their teams to be together that is built around purposeful events — training sessions, staff meetings, innovation breakfasts, happy hours, etc — and not simply because it's a specific day of the week About Laurent Therivel

As president and chief executive officer, LT is focused on growing U.S. Cellular’s business and positioning the company for future success. He is highly customer and associate focused and is committed to U.S. Cellular’s culture of providing an exceptional wireless experience for customers. He is also on the board of directors of both TDS (U.S. Cellular’s parent company) and U.S. Cellular.

LT joined U.S. Cellular as president and CEO in July 2020, bringing 15+ years of experience in the wireless industry, including more than 10 years at AT&T, where he held roles as chief financial officer of AT&T Business Solutions, senior vice president of AT&T Small Business Solutions, and his most recent position as CEO of AT&T Mexico.

Prior to his career at AT&T, LT was chief operating officer at IPcelerate, Inc., and he began his career at Bain & Company, leading several high impact assignments related to operational redesign and cost structure. He also completed four and a half years with the U.S. Marine Corps, earning the rank of Captain and serving as a telecommunications operations officer in San Diego, Calif., and a communications officer in Southeast Asia.

LT earned bachelor’s degrees in business administration and marketing from Texas A&M University in College Station, Texas and a master's degree in business administration from Harvard Business School in Boston, Mass. He lives in the Chicago area with his wife and two children.

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