Why this ecommerce BNPL exec made the leap to B2B commerce | Fluid CEO & co-founder Trasy Lou Walsh

On Call with Insignia Ventures

Lending is not for the faint of heart. But when Trasy Lou Walsh found the right partners to embark with on her first startup venture, she took the leap and started Fluid. With Fluid, she is working to bring consumer-level payment experiences to B2B ecommerce transactions, starting with handling buyer payments to suppliers (i.e., buy now pay later for B2B). Trasy goes on call with us to talk about what makes BNPL for B2B different from B2C (even across industries), how they have navigated the early challenges of building a lending business model (e.g., bringing a CFO on board, securing MNC clients like Coca Cola, etc.), and how building Fluid as its CEO has impacted her own perspective on entrepreneurship and motherhood. Timestamps (00:05) Highlights; (00:36) Becoming a founder; (06:12) Fluid’s first client and first VC; (11:58) Bringing consumer-level fluidity to B2B payment experiences; (20:58) The culture and talent needed to revolutionize B2B payments (24:59) Reflections on the future and the past; (30:00) Rapid Fire Round; About our guest Trasy Lou Walsh is CEO and Co-founder of Fluid. Prior to Fluid, she was Regional General Manager at BNPL startup Atome. Before that she was Head of Restaurant Operations at Uber Eats Asia Pacific. She received her MBA from HKUST Business School as well as an executive education at Harvard Business School. Follow Trasy on LinkedIn for more updates on Fluid Follow us on LinkedIn for more updates Check out Insignia Business Review for more insights Subscribe to our monthly newsletter for all the news and resources The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund. Any and all opinions shared in this episode are solely personal thoughts and reflections of the guest and the host.