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39. [Shoptalk Fall] Crate & Barrel's President, Alicia Waters: "Omni-channel is about meeting customers where they are."
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İçerik Paula Macaggi tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Paula Macaggi veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging conversation filled with inspiration for both home and business.
00:00 Introduction to Crate and Barrel and Alicia Waters
01:04 Design With Purpose: The Brand Philosophy
04:21 Omni-Channel Experience and Store Innovations
10:24 Registry Services: Weddings and Babies
15:24 Virtual Store Experience and Technology Integration
20:16 Women in Leadership and Retail Innovation
23:34 Leadership Philosophy and Personal Inspirations
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Studio: Chicago Podcast Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall
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