#7. Getting your pricing right

Nutrition Business Secrets

Getting your pricing right can be a challenge. If we set our prices too high, we might miss out on valuable sales, but set them too low and we’re potentially missing out on earning more revenue and profit.

In this episode, we dive into how you - as nutrition professionals - should go about setting your prices to make sure you’re meeting your business goals, as well as being able to live the life you want outside of your business.

Puzzled about pricing? WellConnect co-founders Jo and Zoe both have a background in accounting and are here to help with all of your pricing questions.

We cover:

• Hourly rates - why what we do is so much more than just an hour of work with a client
• Thinking strategically to identify how much you should be charging
• Placing value on yourself and reflecting that through your pricing
• What you can monitor to assess if you’ve got your pricing right
• Pricing in a recession

Don’t forget to let us know what you think of the episode and share with a business buddy who would find it useful.

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The Nutrition Business Secrets Podcast is the must-listen podcast for ambitious dietitians and nutritionists looking to level up their business game, without the overwhelm.

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Meet the WellConnect founders:

Jo Cunningham is a registered dietitian (with background in accountancy) and WellConnect Operations Director. Jo is founder of Green Light Nutrition and has consulted as Clinical Director for a leading London dietitian clinic.

Claire Hitchen is a registered nutritionist (mBANT) and WellConnect Marketing Director & Coach. Claire has a background in health and nutrition marketing for large global brands and small start-ups, including building and scaling a well-known dietitian's personal brand.

Zoe Whitman is a business and finance coach, and best-selling author with a successful online busines...