Capital Campaign Success in 2024: Insights with Steven Shattuck

Nonprofit Nation with Julia Campbell

In this episode, I welcome Steven Shattuck, Director of Engagement at Capital Campaign Pro and a highly respected thought leader in the nonprofit sector. Steven shares his perspectives on the 2024 Capital Campaign Benchmark Report findings, the balance between heart and data in fundraising, and how nonprofits of all sizes can achieve their capital campaign goals. From the role of board support to the power of feasibility studies, Steven provides actionable insights into building a campaign that not only raises funds but strengthens an organization’s mission and community impact.

Key Topics Covered:

• Balancing digital strategy with donor relationships in capital campaigns
• The 2024 capital campaign success rate and factors driving higher achievements
• The evolving role of boards and diverse donors in campaign success
• Effective use of feasibility studies and data in campaign planning
• Maintaining momentum during multi-year campaigns and keeping donors engaged

About Steven Shattuck
Steven Shattuck is the Director of Engagement at Capital Campaign Pro. A frequent webinar presenter and conference speaker in the nonprofit sector, he has over 18 years of experience advising nonprofits on donor communications, data management, and digital content.

He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020), and a contributor to Fundraising Principles and Practice: Second Edition.

Steven has contributed content to the National Council of Nonprofits, AFP, Advancing Philanthropy, NTEN and Nonprofit Hub, and has spoken at AFP ICON, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few.

Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.
Links:

• LinkedIn: Steven Shattuck
• Latest Research: The State of Capital Campaigns in 2024

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