Ep 201: Andrea Merrill on How Her Business Changed When She Discovered and Owned Her Niche

No BS Agency Podcast

You need a niche.

You’ve probably heard it a million times. But what does honing and owning your niche look like in practice?

Today, I’ve invited one of my longtime star students turned No BS Program coach, Andrea Merrill, to share her story of how she went from drowning in low-paying client work to consistently closing the high-ticket clients of her dreams by getting clear on her niche.

Andrea Merrill is the founder of Virtually Adventurous. She helps scatterbrained speakers become go-to experts while making a ton of money. Andrea's clients have generated over 80 million in sales to date and she's helped them discover new opportunities that they never thought possible and make a greater impact beyond the stage.

Tune into this episode to hear:

• Why working within a niche is the opposite of boring and boxed-in
• How getting clear on her mission and values helped Andrea define her niche
• Why you need to validate your niche before you go all in
• The biggest mindset shift Andrea had to make to step into her confidence in her business
• How Andrea overcame her fears and struggles with doing outreach, and the advice she gives to students today

Learn more about Andrea Merrill:

• Virtually Adventurous
• Instagram: @virtuallyadventurous
• Connect on LinkedIn

Resources:

• Choose Wonder Over Worry: Move Beyond Fear and Doubt to Unlock Your Full Potential, Amber Rae
• Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One, Joe Dispenza
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com