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Social Media Influencer Guideline: What is said in the guideline?
Manage episode 353593505 series 2664666
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Guidelines for Social Media Influencers: Now one has to be careful on social media regarding advertisement on social media and endorsements of individual charts. The Consumer Affairs Ministry has finally announced new guidelines regarding these. This is the Ministry's endeavor to protect consumers from unfair trade practices (unfair trade practices) under the Consumer Protection Act, 2019. Consumer Affairs Secretary Rohit Kumar Singh said on Friday that the government has come up with guidelines for social media influencers and celebrities. There is one important directive in this guideline, which is that influencers and celebrities will all endorse someone, in fact they use it themselves.
Social Media Influencer Guideline: What is said in the guideline?
In June 2022, guidelines were issued regarding strict ads, including social media influencers and celebrities. Now the information is wrong or any information is hidden, both of them will be covered under this guideline. It states that if advertising is being given, then it should not be claiming other people's claims. Nor will you have to put any pressure on the consumer regarding this. Misleading ads in every format and literature are banned under the new guidelines.
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