Talking about the American School Counselors Association annual conference and the trucking industry

Next Gen Trucking Talk with Lindsey Trent

The Recap and Strategy Discussion meeting reviewed insights from the recent American School Counselors Association annual conference, highlighting the growing interest among school counselors in promoting trucking careers. Key participants, including industry veterans, underscored the importance of educating counselors on the longevity and stability of trucking jobs while addressing the industry's need to adapt to younger perspectives. The discussion focused on enhancing the trucking industry's image, emphasizing safety, professionalism, and the influence of emerging technologies such as autonomous vehicles. The meeting concluded with a commitment to strengthen community ties and outlined future events, including participation in career fairs and networking initiatives to further integrate trucking careers into educational frameworks. Action items included attending next year's conference, engaging with local schools, and joining the NextGen in Trucking association.
Notes
🚛 Introduction and Background (00:00 - 09:13)
Meeting recap of American School Counselors Association annual conference
Lane Williams: 12 years in trucking, CEO of Fusion Now, digital marketing and recruiting for trucking
Chuck: 50 years in trucking, former owner of largest brokerage company in Canada
Josh: 18 years in trucking, director of recruiting at Grammer Logistics
🎓 School Counselors' Interest and Industry Challenges (09:13 - 19:14)
School counselors showed high interest in trucking careers
Discussions on various career opportunities in trucking beyond driving
Importance of promoting trucking as a viable career option
Challenge: Educating counselors about the longevity and stability of trucking careers
Need for industry to be welcoming to younger people with different perspectives
🔍 Industry Insights and Career Branding (19:14 - 28:28)
Emphasis on safety and professionalism in trucking
Importance of positive behavior on roads to attract new talent
Discussion on autonomous vehicles and their impact on trucking jobs
Need for industry to improve its image and communication
🤝 Closing Thoughts and Future Plans (28:29 - 35:35)
Importance of industry involvement in local communities and schools
Upcoming events: FFA, National Career Academies Coalition, Association of Career Technical Education
NextGen Trucking's efforts in promoting trucking careers in education
Action items
Edit
unassigned
Attend next year's American School Counselors Association conference (34:25)
Reach out to local schools and open facilities for field days (32:07)
Join NextGen in Trucking association (31:58)
Visit our website: www.nextgentruckers.com
Contact us at: [e-mail]
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