Marketing back to basics: The five fundamental steps you need to nail first

New School of Marketing

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.

So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we have our fundamentals covered and we’re not trying to get too far ahead of ourselves with advanced marketing strategies.

Let’s be frank. Advanced strategies aren’t going to work if your basic ones aren’t in place.

It’s very important to have your foundations in place to build up your business, to grow it and then scale it. Without a strong foundation your business will collapse and you’ll be starting again. This isn’t always a bad thing, because you’ll have data to look back at so that you can make better decisions next time but how much better is it when you’re not starting all over again?

So, the basics of marketing start by understanding what marketing is and what the main point of it is for your business. For most businesses this is to identify, attract and retain customers.

With that in mind, let’s look at the 5 key steps you need to nail before you try anything more advanced.

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