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Building a CPG Brand: Insights from a $225 Million Exit
Manage episode 407383673 series 3560876
İçerik Drew Snocki and Nerd Marketing tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Drew Snocki and Nerd Marketing veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million.
Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of Care/of, which focuses on simplifying the confusing vitamins and supplements market by making it easier for consumers to know what to take and build a habit.
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