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109. Quentin Paquelier - Club América
Manage episode 458790371 series 3406217
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Quentin Paquelier - CMO of Club América - leads marketing for the biggest soccer brand in North America. Their games average more viewers in the U.S. than any other soccer club in the world.
Quentin considers the U.S. to be a "second primary market" and explains the challenge of engaging with so many fans in different parts of Mexico, the U.S., and beyond, especially with the global spotlight of the World Cup coming up in 2026.
He also shares how their women's club on its own has more fans than most men's soccer teams.
Details:
- 2:25 - Quentin’s background
- 4:45 - The global stature of Club América
- 9:50 - Differences between sports business in Mexico and the U.S.
- 15:40 - Club América Femenil
- 22:35 - The 2026 World Cup
- 32:05 - Projecting the next 10 years of soccer
- 35:15 - Rapid Fire Questions
Quentin's Restaurant Recommendations:
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