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İçerik Steven Pope tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Steven Pope veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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PPC Strategy for Winning the Amazon Buy Box

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Manage episode 439361840 series 2807143
İçerik Steven Pope tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Steven Pope veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Send us a text

Amazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They’ll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box.

If your sales have been dropping because of Buy Box issues, this video offers simple, clear advice on how to fix your strategy, optimize your ads, and improve your sales performance on Amazon.

#AmazonBuyBox #AmazonSales #AmazonPPCStrategy

→ The Amazon Agency That Gets Results

https://myamazonguy.com/amazon-agency/

-------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:

Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction
00:20 - Complexities of Managing Vendor Central vs. Seller Central
01:00 - PPC Issues and Impact of Turning Off Ads
02:10 - Campaign Stability Problems Due to Buy Box Loss
03:10 - Recommendations on Restarting Ads and Managing Campaigns
03:40 - Losing Impressions and Data Collection Challenges
04:10 - Reviewing Keepa Data for Buy Box Insights
05:00 - Improving Targeting with Broad and Auto Campaigns
05:30 - Solution: Increasing Broad Match and Auto Campaigns Per ASIN

Support the show

  continue reading

1399 bölüm

Artwork
iconPaylaş
 
Manage episode 439361840 series 2807143
İçerik Steven Pope tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Steven Pope veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Send us a text

Amazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They’ll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box.

If your sales have been dropping because of Buy Box issues, this video offers simple, clear advice on how to fix your strategy, optimize your ads, and improve your sales performance on Amazon.

#AmazonBuyBox #AmazonSales #AmazonPPCStrategy

→ The Amazon Agency That Gets Results

https://myamazonguy.com/amazon-agency/

-------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:

Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction
00:20 - Complexities of Managing Vendor Central vs. Seller Central
01:00 - PPC Issues and Impact of Turning Off Ads
02:10 - Campaign Stability Problems Due to Buy Box Loss
03:10 - Recommendations on Restarting Ads and Managing Campaigns
03:40 - Losing Impressions and Data Collection Challenges
04:10 - Reviewing Keepa Data for Buy Box Insights
05:00 - Improving Targeting with Broad and Auto Campaigns
05:30 - Solution: Increasing Broad Match and Auto Campaigns Per ASIN

Support the show

  continue reading

1399 bölüm

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