MPP 015: Garrett Hope on Marketing and Helping Other Composers

Music Publishing Podcast

Garrett Hope is a composer, entrepreneur, and business coach, as well as the podcaster behind The Portfolio Composer (originally titled Composer on Fire). Like me, he loves helping other composers to navigate their careers, and he’s currently putting together an online course, which will launch in September, to teach composers how to market their works more effectively.

During our wide-ranging conversation, we talked about:

• The Portfolio Composer (née Composer on Fire)
• “Done is better than perfect”
• Believing in yourself and having the courage to go out and pursue your dreams
• “What does it mean to market and sell yourself?”
• Thinking like a small business owner
• Some basic marketing principles and advice
• How your art becomes a product after you’ve finished creating it
• No matter what kind of music you write, there is a market for it
• Garrett’s Marketing for Composers course
• How marketing doesn’t have to lead to financial benefit – it can just help to secure more performances
• Legacy
• “Know your why”
• Surrounding yourself with talent
• A bit about podcasting
• Non-musical marketing
• Be yourself & be genuine
• The benefits of sharing your process with your audience
• Development diaries: how they help you grow as an artist, and how they can help or inspire your audience
• “DVD Extras”
• “Like, Know, and Trust”

Links:
Garrett Hope
Marketing for Composers
The Portfolio Composer
Simon Sinek: Start with Why
Misia by Robert Fitzdale and Arthur Gold
Team of Rivals by Doris Kearns Goodwin