Player FM uygulamasıyla çevrimdışı Player FM !
#45 - Customer Salience: How Insight Achieves a Seat at Many Tables
Manage episode 376829081 series 3377566
It’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standards – the need for sound decision-making has never been greater.
In this episode, Danny Russell explains why aiming for a seat at the boardroom table might be a mistake, and how building a culture of customer salience – in which research has a seat at many tables – offers a greater opportunity to have tangible, operational impact.
To find out more about Customer Salience and the 4C model, sign up to the upcoming AURA decision making masterclasses in Manchester and London later this year. Or visit the FlexMR resource centre to grab a copy of the online toolkit.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Danny Russell, Non-Exec Director & Strategic Advisor
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
59 bölüm
Manage episode 376829081 series 3377566
It’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standards – the need for sound decision-making has never been greater.
In this episode, Danny Russell explains why aiming for a seat at the boardroom table might be a mistake, and how building a culture of customer salience – in which research has a seat at many tables – offers a greater opportunity to have tangible, operational impact.
To find out more about Customer Salience and the 4C model, sign up to the upcoming AURA decision making masterclasses in Manchester and London later this year. Or visit the FlexMR resource centre to grab a copy of the online toolkit.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Danny Russell, Non-Exec Director & Strategic Advisor
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
59 bölüm
Tüm bölümler
×Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.