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Are BDC's selling appointments? Or selling cars?
Manage episode 325494978 series 3180373
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In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss a very important BDC philosophy. Are BDC’s selling appointments? Or selling cars? Wendy Reeves, Founder of BDC Angels / Dealer Marketing Magazine Expert Panel Member and I discuss BDC tools, processes and BDC’s relationship to marketing.
Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
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