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İçerik Optix Solutions tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Optix Solutions veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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018 - The "AI Arms Race", A Shift in the Online Advertising Environment, & 2022's Organic Search Winners in the UK

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Manage episode 355631783 series 2659164
İçerik Optix Solutions tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Optix Solutions veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Join podcast hosts Lucy Taylor, Becky Brennan, and Matt Fletcher as they discuss the “AI Arms Race”, a shift in the online advertising environment, what Twitter shutting down free access to its API could mean for developers, and the 2022 organic search visibility winners in the UK.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!
https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

ChatGPT: Student builds app to sniff out AI-written essays, called GPTZero
https://www.bbc.co.uk/news/world-us-canada-64252570

ChatGPT may be the fastest-growing app in history with 100 million users after just over two months.
https://www.businessinsider.com/chatgpt-may-be-fastest-growing-app-in-history-ubs-study-2023-2?utm_source=reddit.com&r=US&IR=T

Google invests $300m in artificial intelligence start-up Anthropic
https://www.ft.com/content/583ead66-467c-4bd5-84d0-ed5df7b5bf9c Meet Bard, Google’s Answer to ChatGPT https://www.wired.com/story/meet-bard-googles-answer-to-chatgpt/

Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
https://digiday.com/marketing/google-meta-duopoly-continues-to-creak-in-their-heightened-maturity-as-amazon-apple-ascend/

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
https://www.socialmediatoday.com/news/Twitter-Shuts-Down-Free-API-Access/641818/ https://techcrunch.com/2023/02/04/elon-musk-says-twitter-will-provide-a-free-write-only-api-to-bots-providing-good-content/

Apple and Google face mounting pressure to remove TikTok from app stores
https://www.theverge.com/2023/2/2/23581832/tiktok-apple-google-app-store-removal-ban-tiktok-bennet-josh-hawley-china 2022

Google UK SEO Visibility Winners
https://www.sistrix.com/blog/indexwatch-2022-google-uk-seo-visibility-winners/

Brands are promoting affordability in their marketing amid inflation
https://www.modernretail.co/marketing/brands-are-promoting-affordability-in-their-marketing-amid-inflation/

  continue reading

89 bölüm

Artwork
iconPaylaş
 
Manage episode 355631783 series 2659164
İçerik Optix Solutions tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Optix Solutions veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Join podcast hosts Lucy Taylor, Becky Brennan, and Matt Fletcher as they discuss the “AI Arms Race”, a shift in the online advertising environment, what Twitter shutting down free access to its API could mean for developers, and the 2022 organic search visibility winners in the UK.

Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount!
https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

ChatGPT: Student builds app to sniff out AI-written essays, called GPTZero
https://www.bbc.co.uk/news/world-us-canada-64252570

ChatGPT may be the fastest-growing app in history with 100 million users after just over two months.
https://www.businessinsider.com/chatgpt-may-be-fastest-growing-app-in-history-ubs-study-2023-2?utm_source=reddit.com&r=US&IR=T

Google invests $300m in artificial intelligence start-up Anthropic
https://www.ft.com/content/583ead66-467c-4bd5-84d0-ed5df7b5bf9c Meet Bard, Google’s Answer to ChatGPT https://www.wired.com/story/meet-bard-googles-answer-to-chatgpt/

Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
https://digiday.com/marketing/google-meta-duopoly-continues-to-creak-in-their-heightened-maturity-as-amazon-apple-ascend/

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
https://www.socialmediatoday.com/news/Twitter-Shuts-Down-Free-API-Access/641818/ https://techcrunch.com/2023/02/04/elon-musk-says-twitter-will-provide-a-free-write-only-api-to-bots-providing-good-content/

Apple and Google face mounting pressure to remove TikTok from app stores
https://www.theverge.com/2023/2/2/23581832/tiktok-apple-google-app-store-removal-ban-tiktok-bennet-josh-hawley-china 2022

Google UK SEO Visibility Winners
https://www.sistrix.com/blog/indexwatch-2022-google-uk-seo-visibility-winners/

Brands are promoting affordability in their marketing amid inflation
https://www.modernretail.co/marketing/brands-are-promoting-affordability-in-their-marketing-amid-inflation/

  continue reading

89 bölüm

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