Experimentation - Success Factors and Pitfalls

Modern Commerce Talks

This is the second part of the Experimentation focus with Optimizely.
If you want to reap the real benefits of experimentation, making sure that you always deliver what is best for your customers, you need to get the fundamentals right. In this talk, Heather Miller, Senior Strategy Consultant at Optimizely talks us through the seven pillars of a successful experimentation program, and the most common pitfalls. She will also explain why many organizations fail in their experimentation projects because they are too eager to see the results of it.