S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

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Chapters

0:31

Introduction to High Performance Marketing Team

0:56

Importance of Mindfulness in Marketing

1:43

Jeff's Journey into Marketing

3:48

Impactful Campaigns for Business Growth

5:09

Unbreakable Program Implementation

8:25

Development of Unbreakable Training Program

10:24

Creation of Unbreakable One-Day Program

13:14

Embracing Wellness Initiatives

18:11

Marketing Mindfulness within the Organization

21:59

Implementing Mindfulness Programs at HITE

24:46

Leadership Collaboration for Program Success

30:08

Steps to Implement Mindfulness Programs

32:58

Designing Thoughtful Employee Surveys

34:32

Overcoming Objections and Challenges

37:48

Handling Engagement with Mindfulness Programs

38:14

Connection and Collaboration with Jeff Zelaya
Long Summary

Jeff Zelaya discusses his journey in marketing and the importance of mindfulness in a conversation focused on creating a healthy, high-performance marketing team. He emphasizes the impact of mindfulness on marketing professionals, especially during stressful times. Jeff shares personal experiences from his childhood and describes how he developed a passion for marketing at a young age.
As the VP of Demand Generation at Hite Digital, Jeff delves into the initiatives and programs implemented to prioritize mindfulness within his team. He highlights the "Unbreakable" program, which focuses on resilience and mental toughness through training sessions, breathing exercises, and even ice baths. Jeff explains the positive outcomes of these initiatives, such as improved team retention, morale, and happiness.
The conversation touches on the implementation of mindfulness programs, including the importance of budgeting and measuring success through surveys and feedback. Jeff provides insights into potential obstacles when introducing mindfulness programs, such as resistance from team members or leaders. He emphasizes the need for consistency and adaptability in such initiatives.
Jeff also offers practical advice for marketing leaders looking to integrate mindfulness into their teams, suggesting steps like setting clear goals, designing surveys for feedback, and adapting programs based on results. He emphasizes the importance of being open to feedback and customizing initiatives to suit the team's needs. Jeff encourages connection on LinkedIn for further discussions on mindfulness and marketing practices.

Brief Summary

Jeff Zelaya discusses the significance of mindfulness in marketing teams, sharing personal experiences and insights on implementing mindfulness initiatives. Jeff emphasizes the positive impact of mindfulness programs on team retention and morale, highlighting the importance of consistency and adaptability. He offers practical advice for marketing leaders, emphasizing clear goals, feedback surveys, and customization based on results. Jeff encourages further discussions on LinkedIn for those interested in integrating mindfulness into marketing practices.

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Bölümler

1. Introduction to High Performance Marketing Team (00:00:31)

2. Importance of Mindfulness in Marketing (00:00:56)

3. Jeff's Journey into Marketing (00:01:43)

4. Impactful Campaigns for Business Growth (00:03:48)

5. Unbreakable Program Implementation (00:05:09)

6. Development of Unbreakable Training Program (00:08:25)

7. Creation of Unbreakable One-Day Program (00:10:24)

8. Embracing Wellness Initiatives (00:13:14)

9. Marketing Mindfulness within the Organization (00:18:11)

10. Implementing Mindfulness Programs at HITE (00:21:59)

11. Leadership Collaboration for Program Success (00:24:46)

12. Steps to Implement Mindfulness Programs (00:30:08)

13. Designing Thoughtful Employee Surveys (00:32:58)

14. Overcoming Objections and Challenges (00:34:32)

15. Handling Engagement with Mindfulness Programs (00:37:48)

16. Connection and Collaboration with Jeff Zelaya (00:38:14)