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How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEvent
Manage episode 352746534 series 3354052
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TIMESTAMPS
06:33 - Why video is the channel to focus on now
08:30 - How to plan video content
10:40 - Where and how to use your video in your marketing strategy
16:10 - How video content helps InEvent
22:30 - Who should be the face of the video
24:30 - How to optimize your videos
GUEST BACKGROUND
Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing, and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer, and Citibank. Early in his career and during college, Pedro started a company with more than 10,000 monthly active paying users.
MAIN INSIGHT
Using video in your marketing strategy helps train customers and build trust.
KEY TAKEAWAYS
- Video is a great medium to convey emotions, but can be hard to execute well.
- Video is the best channel to focus on currently.
- A script is essential for a good video.
- The video should have a story and be as short as possible.
- Utilize video to train customers on your product.
- The person in the video should be comfortable on camera.
- Video marketing works like an inverted funnel.
PRACTICAL STEPS
- Identify and research who your actual customer is.
- Figure out what they like.
- Plan the video.
- Add humor and engagement to the video.
- Make it as short as possible.
TIPS FOR SUCCESS
- Focus on one topic per video.
- Don't use fancy edits that distract viewers.
- Make sure background music is at the correct sound level.
- Cut out unnecessary elements.
MORE FROM InEvent
InEvent is a powerful software for in-person professional events and video productions. It can be used to run live meetings, real-life experiences, TV-like broadcasts, or virtual events. Learn more at InEvent.com
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