Mary Fenske - The Future of Bras

Michael Gale's Futures In Focus

Mary Fenske discusses the future of bras. She highlights the need for improved design and functionality, and the flaws in current bra designs, including discomfort and lack of support, as well as their negative impact on women's health. She emphasizes the importance of personalized and functional clothing, scientific testing, and education to bring about change in the industry. The conversation also mentions potential advancements in wearables, such as bras that can monitor health factors. We discuss the barriers to change, including industry resistance and the need for a shift in marketing and perception. Overall, the conversation calls for a revolution in bra design to address the shortcomings and improve women's well-being.

Read Michael's corresponding article for Forbes here:

https://www.forbes.com/sites/forbesinsights/2019/12/17/90-of-women-complain-about-their-bras-can-this-be-the-solutionpodcast-with-mary-fenske/?sh=cc8abd274923